Marketing

How to map a £500k b2b sales pipeline using hubspot and account-based playbooks

I’ll walk you through how I mapped a £500k B2B sales pipeline using HubSpot and account-based playbooks. This is a practical, step-by-step approach I’ve used with clients and in my own projects — focused on clarity, measurability, and repeatability. If you’re building a predictable...

Sep 19, 2026 • by Élodie Martin
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How to map a £500k b2b sales pipeline using hubspot and account-based playbooks

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Which three-ai stack combines openai, zapier and hubspot to generate qualified leads without hiring
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Which three-ai stack combines openai, zapier and hubspot to generate qualified leads without hiring

I often get asked how small marketing teams — or solo founders — can generate qualified leads...

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How to adapt to a french school as a foreign student
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How to adapt to a french school as a foreign student

Moving to a new country is exciting, but stepping into a French school as a foreign student can...

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How to launch a compliant ethereum tokenized loyalty program for enterprise clients
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How to launch a compliant ethereum tokenized loyalty program for enterprise clients

When a large enterprise asks me to design a tokenized loyalty program on Ethereum, what they really...

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Apprendre les bases du jeu de dominos: essential rules to start
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Apprendre les bases du jeu de dominos: essential rules to start

I’ve always believed that mastering a simple game can sharpen strategic thinking and social...

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How to run a zero-trust supplier onboarding that cuts time by 60% and reduces risk
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How to run a zero-trust supplier onboarding that cuts time by 60% and reduces risk

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How to convert freemium users into £100k annual customers using a three-email activation and upsell playbook
Marketing

How to convert freemium users into £100k annual customers using a three-email activation and upsell playbook

I remember the first time I saw a freemium funnel convert into a true enterprise client: it felt...

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