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Marketing
What exact step-by-step playbook does a b2b startup need to convert freemium users into £100k annual customers with Intercom
I remember the first time I saw a freemium sign-up spike and realised that growth alone wouldn't pay the bills. Freemium is a brilliant top-of-funnel driver, but turning those free users into high-value customers — the kind that bring in recurring...
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Marketing
Which three ai tools should marketing teams combine to automate lead qualification without losing the human touch
I’ll be direct: automating lead qualification doesn’t mean turning your process into a cold conveyor belt. Over the years I’ve seen teams either under-automate (wasting time on low-value leads) or over-automate (losing the empathy that closes...
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Marketing
How to use linkedin ads to unlock b2b growth opportunities
LinkedIn has solidified itself as the premier platform for professional networking, but its advertising potential often remains an untapped opportunity for many businesses. As a business leader or B2B marketer, have you truly explored what LinkedIn...
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Marketing
Decoding the psychology behind successful b2b pricing strategies
When it comes to B2B pricing strategies, it’s not just about numbers or cost-plus markups. Successful pricing is deeply rooted in understanding the psychology of your buyers—their emotions, perceived value assessments, and decision-making...
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Marketing
How to optimize your b2b sales funnel using behavioral analytics
In today’s ever-shifting B2B marketplace, understanding your sales funnel and optimizing it effectively is no longer optional; it’s a competitive necessity. But here’s the thing: simply tracking leads and conversions isn’t enough. To truly...
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Marketing
The ultimate playbook for creating high-converting b2b campaigns
Understanding the Essentials of a High-Converting B2B CampaignIn my experience, one of the biggest challenges marketers face is the complexity of B2B campaigns. Unlike B2C marketing, where the focus is on directly appealing to individual emotions,...
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Marketing
The hidden power of storytelling in b2b branding
As businesses, we live in a world driven by logic, numbers, and efficiency. Especially in the realm of B2B, where decisions often revolve around data and ROI, emotional connections can feel out of place. Yet, let me share a secret with you:...
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Marketing
How to turn customer feedback into actionable growth insights
As a business, there's no denying the immense value that customer feedback can bring to the table. Yet, collecting feedback is just the tip of the iceberg. The real power lies in transforming those insights into actionable strategies that can drive...
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Marketing
How artificial intelligence is reshaping the future of b2b marketing
Artificial intelligence (AI) is no longer an abstract concept tucked away in sci-fi novels or reserved for tech wizards coding in Silicon Valley. It has become an integral part of our daily lives—from the way we shop online to how businesses...
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Marketing
Crafting a powerful value proposition that resonates with your audience
A strong value proposition is the foundation of any successful marketing strategy. It’s what sets your business apart, communicates your unique offering, and convinces your audience to choose you over competitors. But crafting a value proposition...
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