How to cut procurement costs by 30% with a blockchain-enabled supplier marketplace: a step-by-step playbook
I’ve spent years advising businesses on how to shave costs without sacrificing quality. One of the most powerful levers I’ve seen recently is combining a supplier marketplace with blockchain to bring transparency, automation and competitive dynamics to procurement. In this playbook I’ll walk...
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How to convert customer success touchpoints into predictable upsell revenue with a three-email playbook
I’ve spent years working with B2B companies to turn churn-minded customer success interactions...
How to build a £1m revenue plan for b2b saas using intercom and pricing experiments
When I set out to build a £1m revenue plan for a B2B SaaS, I didn’t rely on guesswork. I leaned...
How to implement a tokenized loyalty program for b2b clients using ethereum without legal headaches
I recently worked with a mid-sized supplier network that wanted to reward its distributors with a...
How can uk small businesses cut procurement costs by 30% using blockchain-enabled supplier platforms
I often get asked by founders and procurement managers how small UK businesses can realistically...
What exact step-by-step playbook does a b2b startup need to convert freemium users into £100k annual customers with Intercom
I remember the first time I saw a freemium sign-up spike and realised that growth alone wouldn't...
How do founders structure equity and vesting to avoid disputes when taking on a first angel investor
When I took on my first angel investor, I quickly realised that the financial infusion was only...
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Cryptocurrency
How to implement a tokenized loyalty program for b2b clients using ethereum without legal headaches
I recently worked with a mid-sized supplier network that wanted to reward its distributors with a modern loyalty program. They wanted something digital, transferable, and transparent — but they also wanted to avoid getting tangled in securities laws, tax complexity, and lengthy legal reviews....
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Technology
How can uk small businesses cut procurement costs by 30% using blockchain-enabled supplier platforms
I often get asked by founders and procurement managers how small UK businesses can realistically shave significant costs from their supply chain without sacrificing quality or relationships. Over the past few years I’ve been exploring blockchain-enabled supplier platforms and, based on real...
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Marketing
What exact step-by-step playbook does a b2b startup need to convert freemium users into £100k annual customers with Intercom
I remember the first time I saw a freemium sign-up spike and realised that growth alone wouldn't pay the bills. Freemium is a brilliant top-of-funnel driver, but turning those free users into high-value customers — the kind that bring in recurring £100k ARR accounts — needs a repeatable,...
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Entrepreneurship
How do founders structure equity and vesting to avoid disputes when taking on a first angel investor
When I took on my first angel investor, I quickly realised that the financial infusion was only half the equation — the real work was in structuring equity and vesting so nobody woke up in six months wishing they'd done things differently. Founders often focus on valuation and the money on the...
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Marketing
Which three ai tools should marketing teams combine to automate lead qualification without losing the human touch
I’ll be direct: automating lead qualification doesn’t mean turning your process into a cold conveyor belt. Over the years I’ve seen teams either under-automate (wasting time on low-value leads) or over-automate (losing the empathy that closes deals). The sweet spot is a deliberate stack of...
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Technology
How small businesses can harness ai tools like chatgpt to boost efficiency
As a small business owner, staying competitive often feels like walking a tightrope. Between managing resources, serving customers, and innovating, we all know efficiency is key. What if I told you there’s a game-changing ally out there that can revolutionize how you work—an ally in the name of...
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Marketing
How to use linkedin ads to unlock b2b growth opportunities
LinkedIn has solidified itself as the premier platform for professional networking, but its advertising potential often remains an untapped opportunity for many businesses. As a business leader or B2B marketer, have you truly explored what LinkedIn Ads can do for your company? I've had the...
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Marketing
Decoding the psychology behind successful b2b pricing strategies
When it comes to B2B pricing strategies, it’s not just about numbers or cost-plus markups. Successful pricing is deeply rooted in understanding the psychology of your buyers—their emotions, perceived value assessments, and decision-making behavior. Over the years, I’ve engaged with countless...
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Technology
The untold benefits of fractional ctos for scaling tech-driven startups
In today's fast-paced and innovation-driven world, startups often face an uphill battle when it comes to scaling. Whether it’s managing limited resources, building a robust technology infrastructure, or competing against industry giants, tech-driven startups can find themselves overwhelmed. But...
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Technology
How to implement blockchain-powered supply chain solutions successfully
Understanding the Basics of Blockchain in Supply ChainsBlockchain is no longer just a buzzword; it has become a transformative force in modern industries, particularly in supply chain management. At its core, blockchain is a decentralized digital ledger capable of recording transactions securely...
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