How to use a three-email intercom activation and upsell sequence to convert freemium users into £100k annual customers
I often get asked how a tiny, tightly focused email sequence can drive massive revenue — not just a trickle of upgrades, but the kind of predictable, scalable income that pushes ARR toward £100k and beyond. Over the years I’ve tested, iterated, and scaled a simple three-email Intercom...
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How to cut procurement costs by 30% using a blockchain-enabled supplier scorecard and step-by-step rollout
I want to share a practical playbook I've used with clients to cut procurement costs by around 30%...
The three-step intercom sequence that turns freemium users into £100k annual customers
I’ve spent years watching freemium funnels leak value at every stage: enthusiastic sign-ups that...
How to map a £500k b2b sales pipeline using hubspot and account-based playbooks
I’ll walk you through how I mapped a £500k B2B sales pipeline using HubSpot and account-based...
Which three-ai stack combines openai, zapier and hubspot to generate qualified leads without hiring
I often get asked how small marketing teams — or solo founders — can generate qualified leads...
How to adapt to a french school as a foreign student
Moving to a new country is exciting, but stepping into a French school as a foreign student can...
How to launch a compliant ethereum tokenized loyalty program for enterprise clients
When a large enterprise asks me to design a tokenized loyalty program on Ethereum, what they really...
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Marketing
How to map a £500k b2b sales pipeline using hubspot and account-based playbooks
I’ll walk you through how I mapped a £500k B2B sales pipeline using HubSpot and account-based playbooks. This is a practical, step-by-step approach I’ve used with clients and in my own projects — focused on clarity, measurability, and repeatability. If you’re building a predictable...
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Marketing
Which three-ai stack combines openai, zapier and hubspot to generate qualified leads without hiring
I often get asked how small marketing teams — or solo founders — can generate qualified leads without hiring additional staff. Over the past year I’ve built and refined a practical three-AI stack that does exactly that by combining OpenAI (for smart content and qualification), Zapier (for...
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Entrepreneurship
How to adapt to a french school as a foreign student
Moving to a new country is exciting, but stepping into a French school as a foreign student can also feel overwhelming at first. The routines may be different, the expectations may seem stricter, and even the classroom atmosphere can surprise you. The good news is that French schools are...
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Cryptocurrency
How to launch a compliant ethereum tokenized loyalty program for enterprise clients
When a large enterprise asks me to design a tokenized loyalty program on Ethereum, what they really want is a reliable way to reward customers, increase retention, and gather actionable data — without creating legal headaches or a user experience that scares people away. I’ve worked with brands...
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Strategy
Learn the basics of dominoes: essential rules to start
I’ve always believed that mastering a simple game can sharpen strategic thinking and social skills in ways that feel surprisingly relevant to business. That’s why I enjoy taking a clear, practical approach when I help readers apprendre les bases du jeu de dominos — not only for leisure, but...
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Management
How to run a zero-trust supplier onboarding that cuts time by 60% and reduces risk
I’ve spent years working with procurement teams, security officers and operations leads to reimagine supplier onboarding. The goal was always the same: move away from slow, paper-heavy processes that introduce risk, and build a streamlined, repeatable approach based on zero-trust principles. In...
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Marketing
How to convert freemium users into £100k annual customers using a three-email activation and upsell playbook
I remember the first time I saw a freemium funnel convert into a true enterprise client: it felt like finding a map to buried treasure. Since then, I’ve refined a simple, repeatable playbook that turns free users into high-value customers—yes, even into annual contracts worth £100k or more....
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Marketing
How to combine three ai tools to automate lead qualification while preserving the human touch for enterprise sales
I want to share a pragmatic, experience-driven approach I've used to automate lead qualification for enterprise sales without turning the process into a cold, robotic funnel. The goal was simple: increase qualified pipeline velocity while keeping the empathy, judgement, and context that only humans...
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Cryptocurrency
How to design a tokenized b2b loyalty program that drives repeat enterprise revenue without legal pitfalls
I’ve been exploring tokenized loyalty programs for B2B clients for several years now, and the potential is huge: better retention, clearer tracking of value exchange, and new revenue opportunities that traditional point programs struggle to deliver. That said, designing a tokenized B2B loyalty...
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Management
Aménager un espace de sieste au bureau: legal rules, layout, budget
I often get asked how to aménager un espace de sieste au bureau in a way that is legal, cost-effective and actually used by employees. Over the years I’ve advised companies of every size on workplace wellbeing and managed projects to introduce quiet rooms, nap pods and flexible rest areas. In...
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