How to map a £500k b2b sales pipeline using hubspot and account-based playbooks
I’ll walk you through how I mapped a £500k B2B sales pipeline using HubSpot and account-based playbooks. This is a practical, step-by-step approach I’ve used with clients and in my own projects — focused on clarity, measurability, and repeatability. If you’re building a predictable...
Featured
Which three-ai stack combines openai, zapier and hubspot to generate qualified leads without hiring
I often get asked how small marketing teams — or solo founders — can generate qualified leads...
How to adapt to a french school as a foreign student
Moving to a new country is exciting, but stepping into a French school as a foreign student can...
How to launch a compliant ethereum tokenized loyalty program for enterprise clients
When a large enterprise asks me to design a tokenized loyalty program on Ethereum, what they really...
Apprendre les bases du jeu de dominos: essential rules to start
I’ve always believed that mastering a simple game can sharpen strategic thinking and social...
How to run a zero-trust supplier onboarding that cuts time by 60% and reduces risk
I’ve spent years working with procurement teams, security officers and operations leads to...
How to convert freemium users into £100k annual customers using a three-email activation and upsell playbook
I remember the first time I saw a freemium funnel convert into a true enterprise client: it felt...
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Marketing
What exact 6-step privacy-first analytics setup lets marketers measure campaign roi without cookies
I’ve spent years helping brands adapt measurement strategies as privacy regulations and browser changes chipped away at third-party cookies. Today I want to share a practical, privacy-first analytics setup I’ve implemented with clients that reliably measures campaign ROI without relying on...
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Marketing
Which three-ai combo should marketing teams deploy to automate lead qualification while preserving the human touch
I often get asked which AI stack will actually move the needle for marketing teams trying to automate lead qualification without turning prospects into faceless data points. Over the years I’ve tested, implemented and refined multiple combinations, and the pattern that keeps coming back is a...
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Technology
Piste courte de madère et impact sur les vols: effects on flights
I still remember the first time I watched a jet graze the horizon at Funchal and land on what felt like a runway that ended at the ocean. The sensation stuck with me because the story behind that little strip of asphalt – the piste courte de Madère et impact sur les vols – is both a technical...
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Cryptocurrency
How can procurement teams cut supplier onboarding time by 70% using an ethereum-powered supplier scorecard
I’ve spent years helping businesses streamline operations and adopt emerging technologies. Recently, I explored how procurement teams can dramatically reduce supplier onboarding time—by up to 70%—using an Ethereum-powered supplier scorecard. It’s not vaporware: combining blockchain-based...
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Marketing
What exact three-step Intercom playbook turns freemium users into £100k annual customers for b2b SaaS
I’ve spent years helping B2B SaaS teams turn large, passive freemium cohorts into a small set of high-value accounts worth £100k+ a year. Over and over I come back to the same discovery: it’s not one clever pricing tweak or a single demo that does it — it’s a tightly orchestrated,...
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Cryptocurrency
How to design a compliant tokenized loyalty program for b2b clients on Ethereum that drives repeat enterprise revenue
Designing a tokenized loyalty program for B2B clients on Ethereum is one of those projects that combines strategy, legal thinking, product design and a good dose of pragmatism. I’ve built and advised on loyalty initiatives for both startups and established enterprises, and when you add crypto...
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Cryptocurrency
How to design a tokenized b2b loyalty program on ethereum that complies with uk regulations
I often get asked by clients and readers how to build a tokenized B2B loyalty program on Ethereum that actually works for businesses and stays on the right side of UK regulation. I’ve built frameworks and advised teams on this, and I’ll walk you through the practical, legal and technical design...
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Marketing
How to convert freemium users into £100k annual customers using a three-email intercom upsell sequence
Why a three-email Intercom upsell sequence worksI’ve run dozens of freemium-to-paid experiments, and one truth keeps coming back: simplicity wins. A short, highly targeted sequence delivered at the right time can convert power users into high-value customers far more efficiently than long,...
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Strategy
How to reduce procurement costs by 30% with a blockchain-enabled supplier scorecard and step-by-step rollout
When I first explored blockchain for procurement, it felt like another buzzword to add to long lists of “digital transformation” initiatives. But after leading a pilot that combined a blockchain-enabled supplier scorecard with targeted process changes, I watched procurement costs drop by nearly...
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Marketing
How to combine three ai tools to automate lead qualification while keeping the human touch for enterprise sales
I’ve been testing combinations of AI tools for years to solve one persistent enterprise sales challenge: how to automate lead qualification at scale without sacrificing the human touch that closes big deals. In my experience, the best approach isn’t a single silver bullet but a tightly...
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