What exact step-by-step playbook does a b2b startup need to convert freemium users into £100k annual customers with Intercom
I remember the first time I saw a freemium sign-up spike and realised that growth alone wouldn't pay the bills. Freemium is a brilliant top-of-funnel driver, but turning those free users into high-value customers — the kind that bring in recurring £100k ARR accounts — needs a repeatable,...
Featured
How do founders structure equity and vesting to avoid disputes when taking on a first angel investor
When I took on my first angel investor, I quickly realised that the financial infusion was only...
Which three ai tools should marketing teams combine to automate lead qualification without losing the human touch
I’ll be direct: automating lead qualification doesn’t mean turning your process into a cold...
How small businesses can harness ai tools like chatgpt to boost efficiency
As a small business owner, staying competitive often feels like walking a tightrope. Between...
How to use linkedin ads to unlock b2b growth opportunities
LinkedIn has solidified itself as the premier platform for professional networking, but its...
Decoding the psychology behind successful b2b pricing strategies
When it comes to B2B pricing strategies, it’s not just about numbers or cost-plus markups....
The untold benefits of fractional ctos for scaling tech-driven startups
In today's fast-paced and innovation-driven world, startups often face an uphill battle when it...
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Technology
How to future-proof your business with emerging technological trends
In today’s fast-paced and ever-evolving digital age, staying ahead in business means staying ahead in technology. As someone who’s deeply invested in helping businesses embrace innovation, I wanted to share some game-changing strategies for future-proofing your business by leveraging emerging...
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Management
Why emotional intelligence is a game changer for modern leadership
As professionals and business leaders, we've all heard about the importance of skills like communication, decision-making, and strategic thinking. But there’s one transformative skill that often goes unnoticed: emotional intelligence, or EQ. It’s a term that has been gaining traction in recent...
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Strategy
The role of data-driven decisions in maximizing your company’s growth
Understanding the Power of Data-Driven DecisionsAs a business leader or entrepreneur, you’ve likely heard the phrase "data is the new oil." And let me tell you, this statement couldn’t be more accurate in today’s hyper-competitive world. Making decisions based on gut instincts or intuition...
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Strategy
How to build a resilient business in times of economic uncertainty
In times of economic uncertainty, building a resilient business is both a challenge and an imperative. While it can feel overwhelming to navigate through unpredictable market changes, I firmly believe that moments of crisis also present opportunities for growth and innovation. Having worked with...
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Entrepreneurship
Key skills every entrepreneur needs to succeed in today’s market
As an entrepreneur, the journey of building a business is both exhilarating and challenging. In today’s dynamic and competitive market, success no longer relies solely on a great idea. It requires a blend of skills, adaptability, and a forward-thinking mindset. I’ve spent years observing and...
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Marketing
The hidden power of storytelling in b2b branding
As businesses, we live in a world driven by logic, numbers, and efficiency. Especially in the realm of B2B, where decisions often revolve around data and ROI, emotional connections can feel out of place. Yet, let me share a secret with you: storytelling—a skill we often associate with novels or...
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Marketing
How to turn customer feedback into actionable growth insights
As a business, there's no denying the immense value that customer feedback can bring to the table. Yet, collecting feedback is just the tip of the iceberg. The real power lies in transforming those insights into actionable strategies that can drive growth and improve your offering. Today, I want to...
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Strategy
Proven strategies to dominate your niche in the digital age
The digital age has completely reshaped the way businesses operate, creating endless opportunities while also intensifying competition. For businesses operating in niche markets, this presents both an exciting challenge and an overwhelming prospect. How do you stand out? How do you claim and cement...
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Technology
Is your business ready for the blockchain revolution?
Blockchain. It’s a term that’s been buzzing around for years now, often accompanied by cryptocurrency headlines and promises of revolutionary change. Yet, despite all the talk, many business leaders I’ve consulted still aren’t entirely clear on what it means for them or whether their...
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Marketing
How artificial intelligence is reshaping the future of b2b marketing
Artificial intelligence (AI) is no longer an abstract concept tucked away in sci-fi novels or reserved for tech wizards coding in Silicon Valley. It has become an integral part of our daily lives—from the way we shop online to how businesses engage with their audiences. In the realm of B2B...
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