How to map a £500k b2b sales pipeline using hubspot and account-based playbooks
I’ll walk you through how I mapped a £500k B2B sales pipeline using HubSpot and account-based playbooks. This is a practical, step-by-step approach I’ve used with clients and in my own projects — focused on clarity, measurability, and repeatability. If you’re building a predictable...
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Which three-ai stack combines openai, zapier and hubspot to generate qualified leads without hiring
I often get asked how small marketing teams — or solo founders — can generate qualified leads...
How to adapt to a french school as a foreign student
Moving to a new country is exciting, but stepping into a French school as a foreign student can...
How to launch a compliant ethereum tokenized loyalty program for enterprise clients
When a large enterprise asks me to design a tokenized loyalty program on Ethereum, what they really...
Apprendre les bases du jeu de dominos: essential rules to start
I’ve always believed that mastering a simple game can sharpen strategic thinking and social...
How to run a zero-trust supplier onboarding that cuts time by 60% and reduces risk
I’ve spent years working with procurement teams, security officers and operations leads to...
How to convert freemium users into £100k annual customers using a three-email activation and upsell playbook
I remember the first time I saw a freemium funnel convert into a true enterprise client: it felt...
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Technology
How can procurement teams cut supplier risk by 70% using a blockchain-enabled supplier scorecard
When I first started advising procurement teams on supplier risk, the conversation usually began with spreadsheets, emails and a steady stream of manual checks. Those methods worked—until they didn’t. In recent projects I led at UK Company, I’ve seen how a blockchain-enabled supplier...
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Marketing
Can b2b saas founders build a £500k annual recurring revenue stream by deploying intercom onboarding funnels in 90 days
I’ve been asked a strikingly specific question more than once: Can B2B SaaS founders build a £500k annual recurring revenue (ARR) stream by deploying Intercom onboarding funnels in 90 days? It’s a provocative idea — one that combines product-led growth, messaging automation, and rapid...
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Marketing
What exact 6-step content plan turns linkedin posts into consistent qualified leads for enterprise sales
I’ve spent years helping B2B teams turn content into measurable pipeline. What I’ve learned is that LinkedIn isn’t a magic lead machine by default — it’s a channel that rewards a repeatable, strategic content system. Below I share the exact 6-step content plan I use with enterprise sales...
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Strategy
How to cut procurement costs by 30% with a blockchain-enabled supplier marketplace: a step-by-step playbook
I’ve spent years advising businesses on how to shave costs without sacrificing quality. One of the most powerful levers I’ve seen recently is combining a supplier marketplace with blockchain to bring transparency, automation and competitive dynamics to procurement. In this playbook I’ll walk...
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Marketing
How to convert customer success touchpoints into predictable upsell revenue with a three-email playbook
I’ve spent years working with B2B companies to turn churn-minded customer success interactions into measurable revenue growth. One of the simplest, highest-ROI patterns I’ve seen repeat across industries is a focused, three-email playbook that leverages existing success touchpoints to generate...
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Strategy
How to build a £1m revenue plan for b2b saas using intercom and pricing experiments
When I set out to build a £1m revenue plan for a B2B SaaS, I didn’t rely on guesswork. I leaned on repeatable processes: building a growth model, instrumenting Intercom for discovery and conversion, and running disciplined pricing experiments. I want to take you through the exact playbook I...
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Cryptocurrency
How to implement a tokenized loyalty program for b2b clients using ethereum without legal headaches
I recently worked with a mid-sized supplier network that wanted to reward its distributors with a modern loyalty program. They wanted something digital, transferable, and transparent — but they also wanted to avoid getting tangled in securities laws, tax complexity, and lengthy legal reviews....
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Technology
How can uk small businesses cut procurement costs by 30% using blockchain-enabled supplier platforms
I often get asked by founders and procurement managers how small UK businesses can realistically shave significant costs from their supply chain without sacrificing quality or relationships. Over the past few years I’ve been exploring blockchain-enabled supplier platforms and, based on real...
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Marketing
What exact step-by-step playbook does a b2b startup need to convert freemium users into £100k annual customers with Intercom
I remember the first time I saw a freemium sign-up spike and realised that growth alone wouldn't pay the bills. Freemium is a brilliant top-of-funnel driver, but turning those free users into high-value customers — the kind that bring in recurring £100k ARR accounts — needs a repeatable,...
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Entrepreneurship
How do founders structure equity and vesting to avoid disputes when taking on a first angel investor
When I took on my first angel investor, I quickly realised that the financial infusion was only half the equation — the real work was in structuring equity and vesting so nobody woke up in six months wishing they'd done things differently. Founders often focus on valuation and the money on the...
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