How to cut procurement costs by 30% with a blockchain-enabled supplier marketplace: a step-by-step playbook
I’ve spent years advising businesses on how to shave costs without sacrificing quality. One of the most powerful levers I’ve seen recently is combining a supplier marketplace with blockchain to bring transparency, automation and competitive dynamics to procurement. In this playbook I’ll walk...
Featured
How to convert customer success touchpoints into predictable upsell revenue with a three-email playbook
I’ve spent years working with B2B companies to turn churn-minded customer success interactions...
How to build a £1m revenue plan for b2b saas using intercom and pricing experiments
When I set out to build a £1m revenue plan for a B2B SaaS, I didn’t rely on guesswork. I leaned...
How to implement a tokenized loyalty program for b2b clients using ethereum without legal headaches
I recently worked with a mid-sized supplier network that wanted to reward its distributors with a...
How can uk small businesses cut procurement costs by 30% using blockchain-enabled supplier platforms
I often get asked by founders and procurement managers how small UK businesses can realistically...
What exact step-by-step playbook does a b2b startup need to convert freemium users into £100k annual customers with Intercom
I remember the first time I saw a freemium sign-up spike and realised that growth alone wouldn't...
How do founders structure equity and vesting to avoid disputes when taking on a first angel investor
When I took on my first angel investor, I quickly realised that the financial infusion was only...
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Marketing
The hidden power of storytelling in b2b branding
As businesses, we live in a world driven by logic, numbers, and efficiency. Especially in the realm of B2B, where decisions often revolve around data and ROI, emotional connections can feel out of place. Yet, let me share a secret with you: storytelling—a skill we often associate with novels or...
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Marketing
How to turn customer feedback into actionable growth insights
As a business, there's no denying the immense value that customer feedback can bring to the table. Yet, collecting feedback is just the tip of the iceberg. The real power lies in transforming those insights into actionable strategies that can drive growth and improve your offering. Today, I want to...
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Strategy
Proven strategies to dominate your niche in the digital age
The digital age has completely reshaped the way businesses operate, creating endless opportunities while also intensifying competition. For businesses operating in niche markets, this presents both an exciting challenge and an overwhelming prospect. How do you stand out? How do you claim and cement...
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Technology
Is your business ready for the blockchain revolution?
Blockchain. It’s a term that’s been buzzing around for years now, often accompanied by cryptocurrency headlines and promises of revolutionary change. Yet, despite all the talk, many business leaders I’ve consulted still aren’t entirely clear on what it means for them or whether their...
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Marketing
How artificial intelligence is reshaping the future of b2b marketing
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Strategy
The ultimate roadmap to mastering b2b trends and staying competitive
In today’s fast-paced B2B landscape, staying on top of emerging trends is not just an option—it’s a necessity. Every day, businesses like yours are faced with new challenges, disruptive technologies, and shifting market demands. I understand how overwhelming it can feel, but I believe...
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Marketing
Crafting a powerful value proposition that resonates with your audience
A strong value proposition is the foundation of any successful marketing strategy. It’s what sets your business apart, communicates your unique offering, and convinces your audience to choose you over competitors. But crafting a value proposition that truly resonates with your audience is no...
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Strategy
How to scale your business without sacrificing quality or values
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Investment
Top 5 investment strategies for small businesses looking to grow
As a small business owner, deciding where to allocate resources can often feel like navigating uncharted waters. Whether you're aiming to scale your operations or simply ensure long-term sustainability, having a solid investment strategy in place is a must. Over the years, I've worked with...
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Cryptocurrency
How to leverage cryptocurrency for b2b transactions in a secure way
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